🗒️ Introduction PaySimple’s shift in business goals in 2023 required a new user-flow, combined with the outdated Craft CMS, which presented security risks and operational challenges. The strategic decision to re-platform to WordPress aimed to enhance security, streamline operations, and leverage team familiarity. With an emphasis on the B2B users, I’ve redesigned the homepage andContinue reading “Rethinking PaySimple’s User Flows, Website Structure, and CMS”
Expertise Archives
Revitalizing 101FM Brand
🔥 Problem Statement Facing constant visual identity changes, 101FM aimed for a lasting and modern brand. The rebranding initiative sought to inject youthfulness into its identity. 🔍 Research and Discovery 🎨 Design Process 🚀 Implementation 👏 Audience and Stakeholder Response
YWAM Denver’s Streamlined Online Application Process
🔥 Problem Statement In 2011, as a member of Youth With A Mission (YWAM), I identified a crucial need to modernize the convoluted training application process. The process involved manual paperwork, resulting in extended application periods and substantial back-and-forth communication. The challenge was clear: YWAM needed a streamlined and modernized application system. 🔍 Research andContinue reading “YWAM Denver’s Streamlined Online Application Process”