Revitalizing 101FM Brand

🔥 Problem Statement

Facing constant visual identity changes, 101FM aimed for a lasting and modern brand. The rebranding initiative sought to inject youthfulness into its identity.

🔍 Research and Discovery

• Listener Surveys: Gathered music preferences, artist affinities, and demographics, shaping the rebranding strategy.
• Staff Interviews: Captured internal perspectives, contributing to a holistic understanding of the organization’s goals.
• Stakeholder Meetings: Ensured alignment with the station’s long-term vision, guiding subsequent rebranding stages.

🎨 Design Process

• Conceptual Exploration: Blended the station’s history with modern appeal, shaping a concept through collaborative sessions.
• Iterative Design: Committed to iteration, testing multiple concepts for a universally resonant visual identity.
• Visual Symbolism: Incorporated a symbol reflecting music, emotion, and diversity, unifying the community.
• Color Palette and Typography: Deliberate choices, with blue symbolizing tranquility and modernity, and magenta/red representing energy. Quicksand and Open Sans fonts were selected for clarity and legibility.

🚀 Implementation

• Stationeries and Marketing Materials: Refreshed to reflect the modern and timeless design, exuding the brand’s energy.
• Digital Transformation: Revamped the website for a contemporary digital space, enhancing user experience.
• Billboards: Eye-catching displays showcased the new visual identity, leaving a striking impact in the physical landscape.

👏 Audience and Stakeholder Response

• Overwhelmingly positive response from the audience and staff, with the design sparking imitation.
• Validation of design success served as a testament to its effectiveness, making 101FM a contemporary and resonant brand in the region.