Hello đź‘‹

I'm Felipe Trindade!

I'm a seasoned Designer and Frontend Developer based in Denver, CO.

Profile photo of Felipe Trindade.

About Me

As an experienced Designer and Front-End Developer with a strong background in Marketing and Computer Information Systems, I bring a unique set of skills to any team. My focus on enhancing user experience has consistently increased conversion rates for previous companies through efficient user flows, website optimizations, and compelling visual identities.

One highlight is the design of a streamlined application user flow for a non-profit organization I volunteered for, mirroring the real-life process. The introduction of a user-friendly online form in four steps significantly eased the application process, contributing to a 35% increase in applications.

My ability to tailor designs to client’s and business needs helps achieve the best of both worlds. Infused with empathy and compassion, I aim to create content that positively impacts people’s lives.

Skills

  • Adobe Creative Cloud Suite
  • Sketch
  • Figma
  • Human-Centered Design
  • HTML/CSS
  • Javascript
  • WordPress
  • Wireframing
  • Mobile-First Design
  • Fluent in Portuguese
  • Conversational in Spanish

Experience

Jan 2021 – Present

Designer and Junior Front-End Developer

PaySimple | EverCommerce – Denver, CO

  • Manage website functionality and design for three businesses under the EverCommerce portfolio requiring user journey testing, design, engineering, and development.
  • Led the design and development of SalonBiz.com encompassing user flow, process flow, and brand refresh.
  • Design and develop marketing assets to support campaigns and sales enablement including custom email templates, landing pages, microsites, and digital assets.
  • Training and onboarding of new employees.

Sep 2019 – Dec 2020

Digital Marketing Intern

PaySimple – Denver, CO

  • Used Adobe Creative Suite to develop creative assets needed for web pages, live webinars, social media accounts, paid advertising, and email campaigns.
  • Expanded company brand by updating the PaySimple blog in WordPress.
  • Manage content implementation across WordPress and support implementation needs within the PaySimple.com website management system, Craft.
  • Supported lead front-end developer on website project needs as assigned requiring the use of HTML, CSS, and JavaScript.

Jan 2018 – Dec 2018

Marketing Director

Rádio 101 FM – Macapá, Brazil

  • Designed a new corporate identity for the company.
  • Implemented a WordPress site resulting in a 20% increase in online listeners.
  • Worked closely with the sales department developing marketing strategies.

Jun 2015 – Jun 2016

UI/UX Designer Intern

SendGrid – Denver, CO

  • Designed “About SendGrid” and “Our Team” pages.
  • Designed email templates used by +80,000 users.
  • Worked on creating user flows and wireframes.

Apr 2012 – Dec 2012

Graphic Design Intern | Voluntary work

Youth with a Mission – Denver, CO

  • Researched, designed, prototyped, and launched a new website that increased conversion by 35%.
  • Designed a new visual identity that expressed the organization’s values and ambitions.

2009

Graphic Designer

5Seleto (Former Seleto Marketing Digital) – Belo Horizonte, Brazil

  • Planned, designed, and launched websites with a content-centered design to engage users and increase the conversion rate.
  • Created a new corporate visual identity that expressed the organization’s values and ambitions.

Education

Bachelor of Science (B.S.)
Apr 2013 – Dec 2020

Marketing and Computer Information Systems

Metropolitan State University of Denver, CO

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