YWAM Denver’s Streamlined Online Application Process

From an Offline Tedious Application Process, to a Fun Online Experience

Graphic Design
UI/UX

🔥 Problem Statement

In 2011, as a member of Youth With A Mission (YWAM), I identified a crucial need to modernize the convoluted training application process. The process involved manual paperwork, resulting in extended application periods and substantial back-and-forth communication. The challenge was clear: YWAM needed a streamlined and modernized application system.

🔍 Research and Discovery

  • Staff Interviews: Explored staff workflows to understand existing intricacies.
  • Prospective Trainee Interviews: Gathered user perspectives, uncovering pain points in the application process.
  • First-Hand Experience: Personal insights as an applicant informed the understanding of challenges, contributing to a solution.
  • Insights: Shaped a segmented application process and digitization of personal information, streamlining the user experience.
“About Us” page.

🎨 Design Process

  • Wireframes: Outlined the website’s information architecture for effective information conveyance.
  • User-Flows: Crafted user-flows for three training program categories, optimizing the application journey.
  • High-Fidelity Design: Transformed wireframes into visually consistent designs, establishing a new logo and design assets.
  • Key Considerations: Maintained consistency with YWAM’s branding, ensured a user-friendly experience, and streamlined the application process.
  • Redesigned Application Process for the Web: Users need to download a PDF, print it, and submit it through mail. With the new process we streamlined the application, and broke it down into 4 easy steps, which contributed for a higher number of applicants.
A new “Training” page introduced prospective volunteers to all the training options based on the level. The page also worked as a planer for future paths.

✨ Results

  • Increased Traffic: The redesign led to a noticeable surge in website traffic, attracting more visitors and increasing engagement on social media platforms.
  • Remarkable Application Increase: A remarkable 35% increase in training program applications exceeded expectations, reflecting the success of the redesign.
  • Impact: The outcomes showcased the efficacy of the redesign in simplifying the application process, capturing a broader audience’s interest, and reinforcing YWAM’s mission in the humanitarian field.